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“THE ranch”








                  By Diane Welch






                        The Star-Studded History of Rancho Santa Fe
           M           ajestically                                                        Fe.  They  purchased  several




                       a p p ointe d
                                                                                          and  over  2,000  acres  of  the
            The Inn at Rancho Santa Fe                                                    hundred  acres  in  the  ranch
            represents  the  gateway  to                                                  adjoining  Lusardi  Ranch  to
            the Ranch. Constructed on                                                     create  Rancho  Zorro.  That
            a  gently  sloping  knoll,  the                                               area  is  now  known  as  Fair-
            sole hotel in Rancho Santa                                                    banks Ranch.
            Fe was once the nerve cen-                                                    Other  stars  would  make
            ter  for  prospective  buyers                                                 Rancho Santa Fe their home,
            to  purchase  large  lots  of                                                 choosing  to  leave  the  hustle
            land  in  the  newly  forming                                                 and  bustle  of  Hollywood  for
            community.  Marketed  as
           “gentlemen  ranchos”  these                                                    the  quietude  of  rancho  life.
                                                                                          Silent  movie  star  Pauline
            large  acre  lots  attracted                                                  Neff and her aviator husband
            visitors, who traveled from                                                   Frank  Coffyn  purchased  a
            distant  locations  like  New                                                 prime hillside lot on Linea del
            York,  Chicago  and  Pennsyl-                                                 Cielo; movie director Joseph
            vania,  into  investing  their                                                Schenck and his wife actress
            fortunes  in  the  former                                                     Norma  Talmadge  owned  an
            Spanish Land Grant rancho.                                                    estate  home  and  acreage
            Visitors  were  comfortably                                                   on  Las  Colinas;  Bing  Crosby
            accommodated at the newly                                                     purchased the former Osuna
            constructed Guest House as                                                    hacienda on Via de la Valle in
            The Inn was first known in 1923 when it   the  Rancho  Santa  Fe  village  and  who   1933. It served as a summer home and
            officially opened for business in March.  engineered the winding roads that run   a safe haven for his four young children
                                               like veins through the ranch, also wore   during the fearful period when Charles
            Less  a  hotel,  more  a  home-away-from-  the hat of salesman and manager of the   Lindberg’s son was kidnapped.
            home, the hotel was tastefully decorat- Guest House. He was aided by a hostess,
            ed in a restrained Spanish style to cre- Florence  Cheyne,  who  greeted  guests   Other  notables  residing  in  the  ranch
            ate an ambiance of casual elegance that   and acted as concierge, as noted in early   included  movie  directors  King  Vidor
            was reminiscent of a European hostelry   publications of the Endless Miracle, the   and  John  Robertson,  actor  Victor  Ma-
            or bed and breakfast, a far cry from the   community newspaper.       ture, opera diva Amelita Galli-Curci, and
            luxurious,  often  ostentatious  hotels   The marketing was successful. The ranch   Howard  Hughes  who  rented  a  home
            usually associated with an affluent and   attracted  corporate  millionaires  like   with  his  wife  actress  Jean  Peters.  A
            fastidious clientele.                                                 story is retold that they were so enam-
                                               bank  barron  George  A.  C.  Christiancy
            Leone  G.  Sinnard,  the  engineer  who   from  Massachusetts,  and  movie  stars   ored with the ranch that when the lease
                                                                                  was up Hughes paid his landlords large
            designed  the  initial  concepts  for  the   like  Douglas  Fairbanks  and  Mary  Pick-  amounts of money to travel more.
            civic  center,  or  the  downtown  area  of   ford who fell in love with Rancho Santa


            62    Wine Dine & Travel  Spring 2014
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