Page 95 - WINE DINE AND TRAVEL SPRING 2021 REDISCOVERING CALIFORNIA'S CENTRAL COAST
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History of Cannery Row



                  hen John Steinbeck wrote about Monterey’s   The canneries expanded rapidly, and, after the war,
            Wgritty canning district, filling it with a band  continued to grind away at processing fishmeal.
            of genuine albeit imperfect fictional characters, he  The industry slowed during the Great Depression,
            did not know he was sending the district on its way  but life on Cannery Row in the 1930s would in-
            to becoming one of the most beloved travel desti-  spire John Steinbeck to write about it and the
            nation in the United States. Cannery Row—as it      eople he met there. He based the character
            was officially named in 1958— has evolved from    “Doc” on a real-life marine biologist, Ed Ricketts.
            the "tin and iron" of its canning days into a wel-  World War II launched another boom for the
            coming seaside destination with an array of activi-  canning industry, but it was short lived. After the
            ties, not the least of which is exploring the street's  war, the over-fished sardines disappeared from
            heritage.                                         Monterey Bay and brought economic disaster to
              Long before the area became famous for sar-     Cannery Row. The area fell into ruin…almost.
            dines, Cannery Row at China Point was settled by    Steinbeck's Cannery Row had been published in
            Chinese salmon fishermen in the 1850s, and Por-   1945, and its passionate readers came too see the
            tuguese shore-whalers in the 1880s. The late      Row for themselves. Two Monterey restaurant
            1880s brought the railroad, which opened the      managers with strong family ties to the fishing in-
            door to tourism and immigration. Italian fishermen  dustry were chiefly responsible for halting the de-
            would surpass the Chinese as the dominant play-   cay of Cannery Row and ensuring it would forever
            ers in the Monterey Bay fishing industry.         remain a place that paid tribute to fishermen, to
              The first cannery in Monterey was built near Old  Steinbeck and to Monterey.
            Fisherman's Wharf by Frank Booth at the turn of     Founding the Cannery Row Company in 1976,
            the century. Those canneries that would later de-  Ted Balestreri and Bert Cutino began a revival of
            fine Cannery Row sprung up a bit farther down the  Cannery Row that transformed it from a street of
            coast, along Ocean View Avenue and canned the     burned and decrepit canneries into a welcoming
            abundant sardine. Over the next decade, fishing   waterfront where visitors could vacation.
            and canning methods improved and prepared
              Monterey for the huge spike in demand for
                                                                History courtesy the Cannery Row Company
            canned sardines brought about by World War I.



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