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Soderbergh was so convinced that Sin‐ which has drawn comparisons to gin, rum,
gani was unlike any other alcohol that he and even tequila. Just don’t use the “b”-
approached a brain specialist at NYU. “I word…brandy. Because, although that’s
wanted to do a thing where we got people technically what Singani 63 is, its flavour-
drunk on all the other base spirits, and fluid, chameleon-like qualities are worlds—
then did MRIs on them, to see what parts of and generations—away from your grand‐
their brain were lighting up.” dad’s snifter of brown ambrosia and the
While he never followed through with images of wood-panelled drawing rooms
that experiment, Soderbergh seems and silk cravats brandy conjures for many
doggedly committed to “lighting up” brains, Millennials. So far away, in fact, that
by one means or another. On this night, he Soderbergh made a video about it (Brandy
presides over a long table laden with bot‐ VS Singani 63, available on YouTube), show‐
tles of Singani 63 and a range of classic ing young folks blind-tasting Singani 63
cocktails wherein Singani 63 has been sub‐ IRL. Because of course he did. He’s Steven
stituted for the usual suspects. Soderbergh.
It’s an effective demonstration of the The chief obstacle to overcome when
versatility of this grape-based libation, reaching out to younger audiences is that
Steven Soderbergh gets hands on
with the grapes in Bolivia. Courtesy
Singani 63.
110 WINE DINE & TRAVEL MAGAZINE WINTER 2025