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they simply consume far less alcohol than ‘traveling in a glass’ moment. The more
older cohorts. Fortunately, Soderbergh’s that we can advocate checking out Bolivia,
Director of Marketing, his 33-year-old that makes me really happy, and that
daughter Sarah, understands the mindset makes my dad really happy.”
of Millennials because, well, she is one. Singani is, ultimately, inextricably
“People are drinking less, but when you linked to Bolivia. “There are three things
decide to drink, what do you feel like drink‐ that make Singani Singani,” Sarah explains.
ing?” asks Sarah, a petite blonde who “It has to be made from the Muscat of
comes across as warm, down-to-earth, and Alexandria grape. It has to be made in a
genuinely enthusiastic about the brand. “It’s 20,000-acre area of Bolivia, and it has to
about mindfulness in general and being be a mile-high elevation from the grape to
thoughtful about what you’re consuming. the bottle. It makes all of those aromatics
People are more interested in knowing the that you’re getting so intense and strong,
story line (behind a product) than they ever because that grape is fighting for its life. It
were before. Ultimately, our goal is to get also means that during the distillation in
the Bolivian culture in front of people. I get the cognac copper pot stills, the boiling
to know a place by the taste of it. It’s a point is lower, so you get those delicate
Casa Real uses only single estate
grapes for Singani 63. Courtesy
Singani 63.
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